{"title":"Keratin","description":"\u003ch1\u003e\u003cspan\u003eMY. Pro-Keratine\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDiscover the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMY. Pro-Keratine\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e collection – a professional range developed to strengthen, smooth and protect dry, damaged and chemically treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnriched with Keratin and carefully selected conditioning ingredients, the collection helps support the hair fibre while improving softness, manageability and shine. Designed to help reduce frizz and improve resilience, each formula leaves the hair feeling smoother, healthier and easier to style without weighing it down.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIdeal for hair affected by colouring, chemical services, heat styling and daily environmental stress, MY. Pro-Keratine helps maintain strength, smoothness and long-lasting condition.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eHelps strengthen and support the hair fibre\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eImproves softness and manageability\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSupports smoother, healthier-looking hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnhances shine and vitality\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps reduce frizz and flyaways\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for damaged and chemically treated hair\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"my-pro-keratine-shampoo","title":"My Pro-Keratine Shampoo","description":"\u003ch1 data-section-id=\"ws48mo\" data-start=\"154\" data-end=\"180\" class=\"PDq2pG_selectionAnchorContainer\"\u003eMY. Pro-Keratine Shampoo\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003ch3 data-section-id=\"3h1ku8\" data-start=\"182\" data-end=\"197\"\u003eDescription\u003c\/h3\u003e\n\u003cp data-start=\"199\" data-end=\"231\"\u003e\u003cstrong data-start=\"199\" data-end=\"231\"\u003eCleanse. Strengthen. Smooth.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"233\" data-end=\"525\"\u003eMY. Pro-Keratine Shampoo is a smoothing and strengthening cleanser developed for hair that has become weakened, damaged or difficult to manage. Formulated to gently cleanse while helping to restore softness, elasticity and shine, it supports the hair fibre and improves overall manageability.\u003c\/p\u003e\n\u003cp data-start=\"527\" data-end=\"722\"\u003eIdeal for hair exposed to heat styling, chemical services and environmental stress, the lightweight formula leaves hair feeling smoother, healthier and easier to control without weighing it down.\u003c\/p\u003e\n\u003chr data-start=\"724\" data-end=\"727\"\u003e\n\u003ch3 data-section-id=\"ycgkk5\" data-start=\"729\" data-end=\"745\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul data-start=\"747\" data-end=\"981\"\u003e\n\u003cli data-section-id=\"1m6zf69\" data-start=\"747\" data-end=\"792\"\u003eHelps strengthen and support the hair fibre\u003c\/li\u003e\n\u003cli data-section-id=\"1r4mcy4\" data-start=\"793\" data-end=\"830\"\u003eImproves softness and manageability\u003c\/li\u003e\n\u003cli data-section-id=\"fmux0q\" data-start=\"831\" data-end=\"862\"\u003eEnhances shine and smoothness\u003c\/li\u003e\n\u003cli data-section-id=\"1kkahoy\" data-start=\"863\" data-end=\"896\"\u003eHelps reduce frizz and flyaways\u003c\/li\u003e\n\u003cli data-section-id=\"adkhzm\" data-start=\"897\" data-end=\"947\"\u003eSuitable for damaged and chemically treated hair\u003c\/li\u003e\n\u003cli data-section-id=\"wtw9f2\" data-start=\"948\" data-end=\"981\"\u003eSupports healthier-looking hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"983\" data-end=\"986\"\u003e\n\u003ch3 data-section-id=\"1qmgibc\" data-start=\"988\" data-end=\"1001\"\u003eIdeal For\u003c\/h3\u003e\n\u003cul data-start=\"1003\" data-end=\"1129\"\u003e\n\u003cli data-section-id=\"unep4l\" data-start=\"1003\" data-end=\"1017\"\u003eDamaged hair\u003c\/li\u003e\n\u003cli data-section-id=\"xxaxp8\" data-start=\"1018\" data-end=\"1043\"\u003eChemically treated hair\u003c\/li\u003e\n\u003cli data-section-id=\"rbfjb2\" data-start=\"1044\" data-end=\"1057\"\u003eFrizzy hair\u003c\/li\u003e\n\u003cli data-section-id=\"uaydt6\" data-start=\"1058\" data-end=\"1084\"\u003eDifficult-to-manage hair\u003c\/li\u003e\n\u003cli data-section-id=\"czqgqd\" data-start=\"1085\" data-end=\"1129\"\u003eHair requiring smoothing and strengthening\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1131\" data-end=\"1134\"\u003e\n\u003ch3 data-section-id=\"17h2msu\" data-start=\"1136\" data-end=\"1150\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp data-start=\"1152\" data-end=\"1350\"\u003eApply to wet hair and massage gently through the scalp and lengths to create a rich lather. Rinse thoroughly and repeat if required. Follow with \u003cstrong data-start=\"1297\" data-end=\"1329\"\u003eMY. Pro-Keratine Conditioner\u003c\/strong\u003e for optimum results.\u003c\/p\u003e\n\u003chr data-start=\"1352\" data-end=\"1355\"\u003e\n\u003ch3 data-section-id=\"14ddpa8\" data-start=\"1357\" data-end=\"1377\"\u003eProfessional Tip\u003c\/h3\u003e\n\u003cp data-start=\"1379\" data-end=\"1528\"\u003eUse regularly as part of the \u003cstrong data-start=\"1408\" data-end=\"1428\"\u003eMY. Pro-Keratine\u003c\/strong\u003e routine to help improve hair condition, enhance smoothness and maintain long-lasting manageability.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"MY.ORGANICS","offers":[{"title":"250ml","offer_id":56200941044052,"sku":null,"price":22.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/8846\/0884\/files\/CopyofPROKERATIN_TREATMENTSPECIALSHAMPOO_250ml_1.jpg?v=1781705419"},{"product_id":"my-pro-keratine-conditioner","title":"My Pro-Keratine Conditioner","description":"\u003ch1 class=\"PDq2pG_selectionAnchorContainer\" data-end=\"180\" data-start=\"150\" data-section-id=\"pcon9v\"\u003eMY. Pro-Keratine Conditioner\u003cspan class=\"PDq2pG_selectionAnchor\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003ch3 data-end=\"197\" data-start=\"182\" data-section-id=\"3h1ku8\"\u003eDescription\u003c\/h3\u003e\n\u003cp data-end=\"231\" data-start=\"199\"\u003e\u003cstrong data-end=\"231\" data-start=\"199\"\u003eSmooth. Strengthen. Restore.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"518\" data-start=\"233\"\u003eMY. Pro-Keratine Conditioner is a smoothing and strengthening treatment designed to improve the condition of damaged, stressed and chemically treated hair. Formulated to help restore softness, elasticity and shine, it nourishes the hair fibre while improving manageability and control.\u003c\/p\u003e\n\u003cp data-end=\"680\" data-start=\"520\"\u003eIts conditioning formula helps reduce frizz, smooth the hair cuticle and leave the hair feeling silky, disciplined and easier to style without weighing it down.\u003c\/p\u003e\n\u003chr data-end=\"685\" data-start=\"682\"\u003e\n\u003ch3 data-end=\"703\" data-start=\"687\" data-section-id=\"ycgkk5\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul data-end=\"935\" data-start=\"705\"\u003e\n\u003cli data-end=\"750\" data-start=\"705\" data-section-id=\"1m6zf69\"\u003eHelps strengthen and support the hair fibre\u003c\/li\u003e\n\u003cli data-end=\"785\" data-start=\"751\" data-section-id=\"hfjhzi\"\u003eImproves softness and elasticity\u003c\/li\u003e\n\u003cli data-end=\"817\" data-start=\"786\" data-section-id=\"fmux0q\"\u003eEnhances shine and smoothness\u003c\/li\u003e\n\u003cli data-end=\"851\" data-start=\"818\" data-section-id=\"1kkahoy\"\u003eHelps reduce frizz and flyaways\u003c\/li\u003e\n\u003cli data-end=\"888\" data-start=\"852\" data-section-id=\"1m352by\"\u003eImproves manageability and control\u003c\/li\u003e\n\u003cli data-end=\"935\" data-start=\"889\" data-section-id=\"2surgk\"\u003eSupports damaged and chemically treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"940\" data-start=\"937\"\u003e\n\u003ch3 data-end=\"955\" data-start=\"942\" data-section-id=\"1qmgibc\"\u003eIdeal For\u003c\/h3\u003e\n\u003cul data-end=\"1067\" data-start=\"957\"\u003e\n\u003cli data-end=\"971\" data-start=\"957\" data-section-id=\"unep4l\"\u003eDamaged hair\u003c\/li\u003e\n\u003cli data-end=\"997\" data-start=\"972\" data-section-id=\"xxaxp8\"\u003eChemically treated hair\u003c\/li\u003e\n\u003cli data-end=\"1011\" data-start=\"998\" data-section-id=\"rbfjb2\"\u003eFrizzy hair\u003c\/li\u003e\n\u003cli data-end=\"1022\" data-start=\"1012\" data-section-id=\"8qb2c5\"\u003eDry hair\u003c\/li\u003e\n\u003cli data-end=\"1067\" data-start=\"1023\" data-section-id=\"czqgqd\"\u003eHair requiring smoothing and strengthening\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1072\" data-start=\"1069\"\u003e\n\u003ch3 data-end=\"1088\" data-start=\"1074\" data-section-id=\"17h2msu\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp data-end=\"1276\" data-start=\"1090\"\u003eApply to clean, towel-dried hair, concentrating on the mid-lengths and ends. Leave for 2–5 minutes before rinsing thoroughly. For optimum results, use after \u003cstrong data-end=\"1275\" data-start=\"1247\"\u003eMY. Pro-Keratine Shampoo\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr data-end=\"1281\" data-start=\"1278\"\u003e\n\u003ch3 data-end=\"1303\" data-start=\"1283\" data-section-id=\"14ddpa8\"\u003eProfessional Tip\u003c\/h3\u003e\n\u003cp data-end=\"1467\" data-start=\"1305\"\u003eFor enhanced smoothing and conditioning, comb the conditioner evenly through the hair after application and leave on for the full development time before rinsing.\u003c\/p\u003e\n\u003chr data-end=\"1472\" data-start=\"1469\"\u003e","brand":"MY.ORGANICS","offers":[{"title":"250 ml","offer_id":56205087539540,"sku":null,"price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/8846\/0884\/files\/CopyofPROKERATIN_CONDITIONER_250ml.jpg?v=1781705859"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/8846\/0884\/collections\/KB4A1511_p_copia_2.jpg?v=1781707906","url":"https:\/\/ecosalongroup.co.uk\/collections\/keratin.oembed","provider":"My.Organics.uk","version":"1.0","type":"link"}