{"product_id":"my-curling-shampoo","title":"My.Curling Shampoo","description":"\u003ch1\u003e\u003cspan\u003eMY. Curling Shampoo\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch3\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCleanse. Hydrate. Define Curls.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMY. Curling Shampoo is a gentle cleansing formula specially developed for curly and wavy hair. Designed to cleanse without stripping essential moisture, it helps maintain curl definition, improve elasticity and control frizz while leaving the hair soft, hydrated and full of movement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe nourishing formula supports the natural structure of curls, enhancing bounce and manageability while preparing the hair for styling and curl definition products.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eGently cleanses without drying the hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps maintain curl definition\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eImproves elasticity and bounce\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eControls frizz and flyaways\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSupports hydration and softness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnhances natural movement\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eCurly hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWavy hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTextured hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDry curls\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFrizz-prone hair\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eHow To Use\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply to wet hair and massage gently through the scalp and lengths to create a rich lather. Rinse thoroughly and repeat if required. Follow with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMY. Curling Conditioner\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e for optimum hydration and curl definition.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eProfessional Tip\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eMassage the scalp gently and avoid aggressively rubbing the lengths. This helps preserve the natural curl pattern while maintaining hydration and enhancing curl definition.\u003c\/span\u003e\u003c\/p\u003e","brand":"MY.ORGANICS","offers":[{"title":"250 ml","offer_id":56203823612244,"sku":null,"price":25.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/8846\/0884\/files\/MY.CURLING_SHAMPOO_250ml_1.jpg?v=1781699458","url":"https:\/\/ecosalongroup.co.uk\/products\/my-curling-shampoo","provider":"My.Organics.uk","version":"1.0","type":"link"}