{"title":"Keratin","description":"\u003ch1\u003e\u003cspan\u003eMY. Pro-Keratine\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDiscover the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMY. Pro-Keratine\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e collection – a professional range developed to strengthen, smooth and protect dry, damaged and chemically treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnriched with Keratin and carefully selected conditioning ingredients, the collection helps support the hair fibre while improving softness, manageability and shine. Designed to help reduce frizz and improve resilience, each formula leaves the hair feeling smoother, healthier and easier to style without weighing it down.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIdeal for hair affected by colouring, chemical services, heat styling and daily environmental stress, MY. Pro-Keratine helps maintain strength, smoothness and long-lasting condition.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eHelps strengthen and support the hair fibre\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eImproves softness and manageability\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSupports smoother, healthier-looking hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnhances shine and vitality\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps reduce frizz and flyaways\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for damaged and chemically treated hair\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"my-pro-keratine-shampoo-250-ml","title":"My Pro-Keratine Shampoo - 250 ml","description":"\u003cp\u003eA super-hydrating shampoo for frizzy, treated\u003c\/p\u003e\u003cp\u003eand damaged hair. Enriched with Argan,\u003c\/p\u003e\u003cp\u003eAvocado, Millet seed extract and Sage oil, it\u003c\/p\u003e\u003cp\u003enourishes, repairs and strengthens the hair,\u003c\/p\u003e\u003cp\u003ewhile Lavender, Orange and Geranium essential\u003c\/p\u003e\u003cp\u003eoils offer a refreshing aromatic experience\u003c\/p\u003e\u003cp\u003eand Silk and Soy proteins help protect against\u003c\/p\u003e\u003cp\u003eenvironmental stress.\u003c\/p\u003e\u003ch3\u003eKey ingredients\u003c\/h3\u003e\u003cp\u003eARGAN, AVOCADO\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cp\u003eHYDRATING \u003c\/p\u003e\u003cp\u003eREPAIRING\u003c\/p\u003e\u003ch3\u003eDirections for use\u003c\/h3\u003e\u003cp\u003eApply to wet hair, gently massage the scalp to activate the treatment.\u003c\/p\u003e\u003cp\u003eRinse thoroughly. \u003c\/p\u003e\u003cp\u003eRepeat if necessary.\u003c\/p\u003e","brand":"MY.ORGANICS","offers":[{"title":"Default Title","offer_id":56673225245012,"sku":"KT05044","price":22.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/8846\/0884\/files\/Copy_of_PRO_KERATIN_CONDITIONER_250_ml.jpg?v=1786986745"},{"product_id":"my-pro-keratine-conditioner-250-ml","title":"My Pro-Keratine Conditioner - 250 ml","description":"\u003cp\u003eA super-hydrating conditioner for frizzy, treated\u003c\/p\u003e\u003cp\u003eand stressed hair. With Shea butter plus Argan\u003c\/p\u003e\u003cp\u003eand Avocado oils, it envelops the fibre in intense\u003c\/p\u003e\u003cp\u003enourishment; Silk amino acids and Keratin help\u003c\/p\u003e\u003cp\u003erestructure the hair and preserve the beauty\u003c\/p\u003e\u003cp\u003eof the lengths, while Lavender, Orange and\u003c\/p\u003e\u003cp\u003eGeranium essential oils add a fresh, delicate\u003c\/p\u003e\u003cp\u003efragrance, with benefits noticeable from the very\u003c\/p\u003e\u003cp\u003efirst applications.\u003c\/p\u003e\u003ch3\u003eKey ingredients\u003c\/h3\u003e\u003cp\u003eARGAN, AVOCADO\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cp\u003eHYDRATING \u003c\/p\u003e\u003cp\u003eREPAIRING\u003c\/p\u003e\u003ch3\u003eDirections for use\u003c\/h3\u003e\u003cp\u003eApply to wet hair after shampooing. \u003c\/p\u003e\u003cp\u003eDistribute on lengths and ends, avoiding the roots. \u003c\/p\u003e\u003cp\u003eLeave on for 2–3 minutes, then rinse thoroughly with lukewarm water.\u003c\/p\u003e","brand":"MY.ORGANICS","offers":[{"title":"Default Title","offer_id":56673225277780,"sku":"KT05033","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/8846\/0884\/files\/CopyofPROKERATIN_CONDITIONER_250ml.jpg?v=1781705859"},{"product_id":"professional-my-pro-keratine-shampoo-1000-ml","title":"My Pro-Keratine Shampoo - 1000 ml","description":"\u003cp\u003eA super-hydrating shampoo for frizzy, treated\u003c\/p\u003e\u003cp\u003eand damaged hair. Enriched with Argan,\u003c\/p\u003e\u003cp\u003eAvocado, Millet seed extract and Sage oil, it\u003c\/p\u003e\u003cp\u003enourishes, repairs and strengthens the hair,\u003c\/p\u003e\u003cp\u003ewhile Lavender, Orange and Geranium essential\u003c\/p\u003e\u003cp\u003eoils offer a refreshing aromatic experience\u003c\/p\u003e\u003cp\u003eand Silk and Soy proteins help protect against\u003c\/p\u003e\u003cp\u003eenvironmental stress.\u003c\/p\u003e\u003ch3\u003eKey ingredients\u003c\/h3\u003e\u003cp\u003eARGAN, AVOCADO\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cp\u003eHYDRATING \u003c\/p\u003e\u003cp\u003eREPAIRING\u003c\/p\u003e\u003ch3\u003eDirections for use\u003c\/h3\u003e\u003cp\u003eApply to wet hair, gently massage the scalp to activate the treatment.\u003c\/p\u003e\u003cp\u003eRinse thoroughly. \u003c\/p\u003e\u003cp\u003eRepeat if necessary.\u003c\/p\u003e","brand":"MY.ORGANICS","offers":[{"title":"Default Title","offer_id":56675266134356,"sku":"KT05045","price":67.47,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/8846\/0884\/files\/CopyofPROKERATIN_SHAMPOO_1000ml_e849eb7a-ce0b-4b9c-9be4-c4c3377d7a13.png?v=1786974904"},{"product_id":"professional-my-pro-keratine-conditioner-1000-ml","title":"My Pro-Keratine Conditioner - 1000 ml","description":"\u003cp\u003eA super-hydrating conditioner for frizzy, treated\u003c\/p\u003e\u003cp\u003eand stressed hair. 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