{"title":"Pure","description":"\u003ch1\u003e\u003cspan\u003eMY. Pure\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDiscover the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMY. Pure\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e collection – a wellness-inspired range developed to support healthy, naturally beautiful hair through simplicity, balance and everyday care.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCombining carefully selected botanical ingredients with the MY.ORGANICS holistic philosophy, the collection gently cleanses, nourishes and protects both the hair and scalp while helping maintain softness, shine and natural vitality. Designed for frequent use, MY. Pure respects the natural balance of the hair and scalp, making it the ideal choice for healthy-looking hair every day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerfect for those seeking a gentle, mindful approach to professional haircare and long-term hair wellbeing.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eSupports long-term hair and scalp wellbeing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGently nourishes and protects\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePromotes softness and natural shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps maintain moisture balance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWellness-inspired professional haircare\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for all hair types\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"my-pure-shampoo-250-ml","title":"My.Pure Shampoo - 250 ml","description":"\u003cp\u003eA shampoo enriched with Luminescine®\u003c\/p\u003e\u003cp\u003eand Lactil®, together with Lavender, Juniper\u003c\/p\u003e\u003cp\u003eand Eucalyptus essential oils, for immediate\u003c\/p\u003e\u003cp\u003ehydration and shine. Verbena, Hamamelis and\u003c\/p\u003e\u003cp\u003eLinseed extracts help strengthen and nourish\u003c\/p\u003e\u003cp\u003ethe hair fibre, while vitamins and hydrating\u003c\/p\u003e\u003cp\u003eagents help keep hair light, vital and glossy.\u003c\/p\u003e\u003ch3\u003eKey ingredients\u003c\/h3\u003e\u003cp\u003eLINSEED, HAMAMELIS\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cp\u003eILLUMINATING \u003c\/p\u003e\u003cp\u003eNOURISHING\u003c\/p\u003e\u003ch3\u003eClaims\u003c\/h3\u003e\u003cp\u003eYOUR GREEN CHOICE\u003c\/p\u003e\u003ch3\u003eDirections for use\u003c\/h3\u003e\u003cp\u003eApply to wet hair, massage until a soft lather is obtained, then rinse thoroughly.\u003c\/p\u003e","brand":"MY.ORGANICS","offers":[{"title":"Default Title","offer_id":56673226162516,"sku":"SH03110","price":26.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/8846\/0884\/files\/CopyofMY.PURE_SHAMPOO_250ml_585aef3f-cae6-4356-b69d-a77310bf21d1.jpg?v=1786632556"},{"product_id":"my-pure-conditioner-250-ml","title":"My.Pure Conditioner - 250 ml","description":"\u003cp\u003eA conditioner that nourishes and fortifies\u003c\/p\u003e\u003cp\u003ethe hair thanks to Lactil® and Luminescine®\u003c\/p\u003e\u003cp\u003etechnology, in synergy with Juniper oil, Mullein\u003c\/p\u003e\u003cp\u003eflower extract, Hamamelis and Linseed. Enriched\u003c\/p\u003e\u003cp\u003ewith vitamin B3 and betaine, it helps hydrate\u003c\/p\u003e\u003cp\u003eand soothe the scalp, leaving hair soft, silky and\u003c\/p\u003e\u003cp\u003enaturally radiant.\u003c\/p\u003e\u003ch3\u003eKey ingredients\u003c\/h3\u003e\u003cp\u003eLINSEED, HAMAMELIS\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cp\u003eILLUMINATING \u003c\/p\u003e\u003cp\u003eSTRENGTHENING\u003c\/p\u003e\u003ch3\u003eClaims\u003c\/h3\u003e\u003cp\u003eYOUR GREEN CHOICE\u003c\/p\u003e\u003ch3\u003eDirections for use\u003c\/h3\u003e\u003cp\u003eApply a small amount to damp hair after shampooing. \u003c\/p\u003e\u003cp\u003eMassage from roots to ends, leave on for 2–3 minutes. \u003c\/p\u003e\u003cp\u003eRinse thoroughly with lukewarm water.\u003c\/p\u003e","brand":"MY.ORGANICS","offers":[{"title":"Default Title","offer_id":56673227374932,"sku":"CN04110","price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/8846\/0884\/files\/CopyofMY.PURE_CONDITIONER_250ml_3b105f92-0793-465f-9b6c-c50ca7a47424.jpg?v=1786632550"},{"product_id":"my-pure-biphasic-150-ml","title":"My.Pure BiPhasic - 150 ml","description":"\u003cp\u003eA biphasic treatment that combines Lactil® and Luminescine® with Lavender oil, Shea butter and Mango juice to nourish and strengthen the hair. 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Do not rinse.\u003c\/p\u003e","brand":"MY.ORGANICS","offers":[{"title":"Default Title","offer_id":56673227407700,"sku":"ST06101","price":25.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/8846\/0884\/files\/CopyofMY.PURE_BIPHASIC_150ml.jpg?v=1781275804"},{"product_id":"my-pure-butter-100-ml","title":"My.Pure Butter - 100 ml","description":"\u003cp\u003eA natural pre-shampoo mask based on Olive oil, Shea butter and Cocoa. 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Proceed with rinsing.\u003c\/p\u003e","brand":"MY.ORGANICS","offers":[{"title":"Default Title","offer_id":56673227440468,"sku":"BT01001","price":31.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/8846\/0884\/files\/CopyofMY.PURE_BUTTER_100ml.jpg?v=1781275882"},{"product_id":"my-pure-oil-100-ml","title":"My.Pure Oil - 100 ml","description":"\u003cp\u003eA nourishing, restructuring oil suitable\u003c\/p\u003e\u003cp\u003efor all hair types. With Jojoba and\u003c\/p\u003e\u003cp\u003eApricot kernel oils, it helps nourish and\u003c\/p\u003e\u003cp\u003erepair the hair fibre without weighing\u003c\/p\u003e\u003cp\u003eit down, while Sunflower oil, Aloe and\u003c\/p\u003e\u003cp\u003eCalendula deliver softness and luminous\u003c\/p\u003e\u003cp\u003eshine.\u003c\/p\u003e\u003ch3\u003eKey ingredients\u003c\/h3\u003e\u003cp\u003eSUNFLOWER, ALOE, CALENDULA\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cp\u003eNOURISHING \u003c\/p\u003e\u003cp\u003eRESTRUCTURING\u003c\/p\u003e\u003ch3\u003eClaims\u003c\/h3\u003e\u003cp\u003eYOUR GREEN CHOICE\u003c\/p\u003e\u003ch3\u003eDirections for use\u003c\/h3\u003e\u003cp\u003eDistribute evenly on scalp and hair. \u003c\/p\u003e\u003cp\u003eLeave on for 8–15 minutes, even with a warm turban or cap. \u003c\/p\u003e\u003cp\u003eProceed with cleansing.\u003c\/p\u003e","brand":"MY.ORGANICS","offers":[{"title":"Default Title","offer_id":56673227473236,"sku":"CN04112","price":41.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/8846\/0884\/files\/CopyofMY.PURE_OIL_100ml.jpg?v=1781276021"},{"product_id":"professional-my-pure-shampoo-1000-ml","title":"My.Pure Shampoo - 1000 ml","description":"\u003cp\u003eA shampoo enriched with Luminescine®\u003c\/p\u003e\u003cp\u003eand Lactil®, together with Lavender, Juniper\u003c\/p\u003e\u003cp\u003eand Eucalyptus essential oils, for immediate\u003c\/p\u003e\u003cp\u003ehydration and shine. 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Rinse thoroughly with lukewarm water.\u003c\/p\u003e","brand":"MY.ORGANICS","offers":[{"title":"Default Title","offer_id":56675266363732,"sku":"CN04111","price":83.97,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/8846\/0884\/files\/CopyofMY.PURE_CONDITIONER_1000ml_1_0f4aa3a7-ad05-4631-9949-e597cd36606f.jpg?v=1786974210"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/8846\/0884\/collections\/MY.ORGANICS_NEEM_OIL_100_ml_15_ml_STILLIFE.jpg?v=1787570476","url":"https:\/\/ecosalongroup.co.uk\/zh\/collections\/pure-1.oembed","provider":"ECO SALON GROUP","version":"1.0","type":"link"}